Confidential Brief

Capri Lac enters the USA

Enter the access password to view this commercial brief.

Incorrect password. Try again.
Feroz Harvest · 2026
Feroz Harvest The Brief
Commercial Brief · Confidential

Goat milk's U.S. moment. A protein almost no one is selling.

Goat milk's U.S. moment. We build the storefront.

Prepared for Capri Lac · México
Goat-milk protein, powder & wellness from México. Now U.S. ecommerce.
Goat-whey protein + collagen · Milk powder · Creamer · Kids' drinks "El lado bueno de la leche" · clean label MX: Amazon · MercadoLibre · H-E-B shelves U.S.: greenfield — no storefront yet
$0
Upfront cost to the brand — ever
0%
Brand Loyalty Bonus on U.S. gross revenue
0%
Consigned — yours until it sells
0
Days to Amazon live
01 · The Opportunity

America is switching to goat milk — and the protein aisle has a gap.

Goat milk is surging and the protein aisle has a gap — demand is already proven.

💪
01

A Protein With No Shelf Rival

Differentiated goat whey — high ticket, repeat buy.

🌿
02

"Better-For-You Dairy" Is Surging

Easier to digest, lower-lactose, clean label.

🔁
03

Powder Repeats

Staples, not novelties — built for refills.

👥
04

Two Buyers, One Line

Same brand, two doors.

Already selling across MX ecommerce and H-E-B — demand is real, U.S. distribution isn't.

02 · What We're Building

You already built the hard half. We build the other one.

The missing half is narrow and specific. We build it.

CBrand SideCapri Lac
  • Product & formulations — the goat-milk recipes
  • Production & quality control (México)
  • Brand identity & creative direction
  • Mexico business (untouched)
  • Content creation support
  • FDA compliance (brand side)
  • DDP Laredo delivery (brand-side)
FU.S. Growth SideFeroz Harvest
  • U.S. legal & tax umbrella (our LLC)
  • Custody at Laredo — consigned & insured
  • Laredo, TX warehouse + Amazon FBA
  • Amazon launch — brand-owned page
  • Own storefront + TikTok Shop U.S.
  • Content, SEO & customer service
  • Initial-phase EXW small-lot imports (option)
03 · Operational Model

Consignment: stock moves first — but it stays yours.

Inventory positions ahead of demand — title stays with the brand.

1
Plan

Stock plan

Which SKUs and how much.

2
Deliver

DDP Laredo

Duty-paid to Laredo.

3
Custody

Consigned at Laredo

Custody at Laredo. Title stays yours.

4
Consignado

Laredo + FBA

Still your property.

5
Venta

Venta velocidad Prime

Any channel, domestic speed.

6
Pago

Cada día 15

EXW per unit sold + 5% BLB.

Right of return at any time. Insured end to end. FEFO by lot.

04 · Channel Strategy

Every digital channel, from zero — in phases.

One operational core behind every channel.

Day 0 — 30
Phase 1

Amazon Launch

Amazon FBAProtein + milk powderFirst consigned lot
Day 30 — 90
Phase 2

Own Turf

DTC storefrontGoogle ShoppingTikTok Shop U.S.
Day 90+
Phase 3

Full Scale

Walmart MarketplaceMeta ShopFaire · digital wholesale
💻Ecommerce only — and that is deliberate.

Digital channels only. Wholesale only where the order originates in ecommerce.

Retail help once landed is a courtesy, not the scope.

AMarketplace engineAmazon · under the Feroz umbrella
  • Account launches under Feroz's LLC
  • Zero paperwork for Capri Lac
  • FBA: Prime delivery across the U.S.
  • Subscribe & Save — the refill model
CBrand homeOwn storefront + social
  • English-first storefront
  • Wellness starter box — the try-the-whole-line box
  • TikTok Shop U.S. — the protein scoop leads
  • Email + subscription refills
⚠️ Initial proposal only.
05 · Food Compliance

It's food. Compliance and duty-paid delivery are yours — the storefront is ours.

Compliance and DDP delivery are brand-side. Nothing ships until it is ready.

🏭
01 · BRAND SIDE

FDA Registration

Brand responsibility — ready before lot #1.

🏷️
02 · BRAND SIDE

U.S. Labeling

English labels with Nutrition Facts — brand side.

🛃
03 · BRAND SIDE

DDP to Laredo

Brand delivers duty-paid to Laredo.

📦
04 · FEROZ SIDE

Custody at Laredo

Custody, insurance, FEFO, storefront — on Feroz.

Each line is reviewed on its own — full checklist at kickoff.

06 · Content & Organic Growth

The protein scoop is the ad. So is the milk pour.

The product films itself. We point it at the U.S., in English.

3–5Daily outputWhat we create
  • The protein scoop on camera
  • The milk pour — the money shot
  • 'Goat vs. cow' — the digest explainer
  • Protein + collagen routines
  • The Capri Lac story, in English
SEOThe long gameOwn 'goat whey protein'
  • 30–80 U.S.-targeted articles
  • 'goat whey protein' · 'goat protein powder'
  • 'goat milk powder' · 'powdered goat milk'
  • 'goat milk creamer' · 'goat milk for kids'
  • Highly specialized SEO — constant niche searches
07 · Implementation Roadmap

A clear path from zero to scale.

DAYS 0 — 15

Research & FDA Prep

Shelf, pricing, entry review, compliance, lot #1.

DAYS 15 — 30

Amazon + First Lot

Amazon live Day 30.

DAYS 30 — 90

Launch & Learn

DTC live Day 45, learn, optimize.

DAY 90+

Full Scale

Every channel, replenished.

See the full timeline in the Onboarding tab →

08 · The Partnership

How this works financially.

Aligned incentives, no hidden fees.

01

Compensation model

Margin model on U.S. sales.

02

5% Brand Loyalty Bonus

5% of gross U.S. revenue, monthly.

03

$0 upfront · optional ads

Content and SEO first — ads optional.

04

Consignment & returns

Title stays with Capri Lac.

05

Exclusivity & term

Exclusive through Dec 31, 2026.

06

Brand & ownership

The brand stays with Capri Lac.

Payouts on the 15th; Amazon share remitted within 15 days of each disbursement.

09 · What's Next

Three steps to getting started.

1
Review

Review & align

Questions, clarifications, alignment.

2
Sign

Sign the agreement

Exactly what's outlined here.

3
Kickoff

Kickoff call

And we start building.

On a Laredo shelf already. One missing storefront.

Let's make it profitable at scale.

↖ Dash checker — open the menu & preview your dashboard
Feroz Harvest International
Cultivating Dreams · Growing Across Borders · Harvesting Success
www.ferozharvest.com
Feroz Harvest International LLC
1510 Calle del Norte St. · Laredo, TX 78041
Frank González · Cross-Border Growth Architect
frank@ferozharvest.com · +1 956 608 0958
Armando Garza · Brand Expansion Specialist · Key Account Manager
U.S. Expansion · Capri Lac × Feroz Harvest · Confidential · 2026
01 / 11
Mockup · Nothing is final until signature
Onboarding · Roadmap

The Gold Map: 30 days to Amazon live.

15 days research + FDA prep, Amazon live Day 30.

Phase 1 · Research + FDA
Day 0–15
Demand · pricing · brand-side FDA compliance
Phase 2 · Build Sprint
Day 15–30
Amazon + first lot México → Laredo → FBA
Phase 3 · Launch & Learn
Day 30–90
DTC live Day 45 · content · creators · reviews
Phase 4 · Full Scale
Day 90+
TikTok Shop · Walmart · replenishment cycles

Gold Map · Gantt

Six-month view · Day 0 = agreement signature
Workstream
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Phase 1 · Research + FDA Prep (Days 0–15)
Demand & keywordsWhat the U.S. goat-milk & protein buyer searches for
Competition & U.S. pricingGoat whey & goat-milk powder
FDA compliance ready (brand side)Registration + labels + allergens — gate for lot #1
Phase 2 · Build Sprint (Days 15–30)
Amazon account + listingsUnder the Feroz LLC
First consigned lotDDP Laredo (or EXW small-lot for testing)
FBA inboundPrep + shipment into Amazon
Own storefront (DTC)English-first · the wellness story
Phase 3 · Launch & Learn (Days 30–90)
Content production3–5 pieces daily · ongoing
∞
Creator outreachUGC seeding
SEO foundation30–80 U.S.-targeted articles
Reviews & optimizationChannel performance review
Phase 4 · Full Scale (Day 90+)
TikTok Shop U.S.The protein scoop leads · once content has traction
Walmart MarketplaceSecond marketplace engine
Replenishment cycle 2Sized on real sell-through data
Faire · digital wholesaleCase packs · ecommerce-originated orders only
eval.
Growth & content Channel launches Full scale Conditional / to evaluate Milestone
Mockup · Sample data — live feed once we're operating

Consigned inventory.

Every unit tracked — and yours until it sells.

Ready · México (DDP)
6,000
units available at origin
In transit · border
1,400
insured · México → Laredo
Consigned · Laredo + FBA
5,600
Capri Lac property · sale-ready
Sold · 30 days
1,250
▲ 24% units · vs previous month

Pipeline flow

Where units are right now
🥛
6,000
México (plant)
brand plant · ships DDP
🚚
1,400
In transit
brand DDP → Laredo
🏬
2,200
Laredo, TX
customs cleared · consigned
📦
3,400
Amazon FBA
consigned · Prime-ready

Stock by SKU · 7 shelf-stable SKUs (units)

Counted in retail units — tub or pouch. All shelf-stable powder.
SKUProductProfile MXTransitLaredoFBA CoverageStatus
CL-WPCCapri Protein Clear WPC — UnflavoredGoat-whey isolate · the hero · high ticket1,000240360560Healthy
CL-PCACapri Protein Cacao + CollagenGoat whey + hydrolyzed collagen · repeat buy900210330520Healthy
CL-PFRCapri Protein Fresa + CollagenGoat whey + hydrolyzed collagen · repeat buy800190300460Healthy
CL-MLKLeche Entera de Cabra en Polvo 500gWhole goat-milk powder · the everyday base1,300300480740Healthy
CL-MTECapri Mate — Coffee CreamerGoat-milk creamer · the daily-coffee reorder700160260400Healthy
CL-KFRCapri Milk Fresa — KidsKids' goat-milk drink · not for infants650150235360Healthy
CL-KCACapri Milk Cacao — KidsKids' goat-milk drink · not for infants650150235360Healthy
Total units 6,0001,4002,2003,400 5,600 consigned · 13,000 total

2,200 + 3,400 = 5,600 consigned · 13,000 total units.

Pack configurations · how the units get sold

Configurations of the same units. Nothing is counted twice.
OfferContents U.S. list Channel
Capri Protein Clear WPC1 tub · goat-whey isolate$54.99Amazon · DTC
Capri Protein + Collagen1 tub · cacao or fresa$49.99Amazon · DTC · TikTok
Goat Milk Powder1 pouch · 500g$24.99Amazon · DTC
Capri Mate — Creamer1 pouch · goat-milk creamer$16.99Amazon · DTC
Capri Milk — Kids1 pouch · fresa or cacao$21.99Amazon · DTC
Goat Wellness Starter BoxMilk powder + creamer + 1 protein (mixed units)$89.99DTC · TikTok
Protein 2-Pack2 protein tubs · one or mixed$99.99Faire · Amazon Business — digital wholesale only

The Starter Box is a box, not a product. It never gets its own stock row.

Mockup · Sample data — channels connect as they go live

Sales & channels.

One core, many channels.

Gross revenue · MTD
$40,000
▲ 28% vs last month
Orders
1,000
▲ 21% vs last month
Avg. order value
$40.00
$40,000 ÷ 1,000 orders
Loyalty bonus accrued
$2,000.00
5% of U.S. gross · this month

Revenue trend

Weekly U.S. gross · last 4 weeks sum to $40,000
$12k$9.5k$7k$4.5k W1W3W5W7W9W11

W9–W12: $8.8k + $9.6k + $10.4k + $11.2k = $40.0k.

Units sold by line

Units sold · this month
💪
Protein Clear WPCThe hero
150
🍫
Protein Cacao + CollagenWellness stack
140
🍓
Protein Fresa + CollagenWellness stack
130
🥛
Goat Milk Powder 500gThe base
300
☕
Capri Mate CreamerCoffee reorder
180
🧒
Capri Milk Fresa · KidsKids' drink
175
🧒
Capri Milk Cacao · KidsKids' drink
175

1,250 units · $40,000 ÷ 1,250 = $32.00/unit blended.

Revenue by channel

This month · sums to $40,000 gross
📦
Amazon FBAMarketplace · Phase 1
$24,000
60%
🛒
Own storefrontDTC · Phase 2
$8,800
22%
🎵
TikTok Shop U.S.Social commerce
$4,800
12%
🔍
Google ShoppingMerchant Center
$2,400
6%
🏪
Walmart MarketplacePhase 3
—
0%
📱
Meta ShopPhase 3
—
0%
🧺
Faire · Digital wholesalePhase 3
—
0%

Every line above is an ecommerce channel.

Recent orders

All shipped domestically from consigned stock
OrderChannelProductCityTotalStatus
#US-4720Amazon FBAProtein Clear WPC · goat wheyAustin, TX$54.99Delivered
#US-4719Own storefrontGoat Wellness Starter BoxLos Angeles, CA$89.99Shipped
#US-4718TikTok ShopProtein Cacao + CollagenHouston, TX$49.99Delivered
#US-4717Amazon FBAGoat Milk Powder 500g · 2-packPhoenix, AZ$49.98Delivered
#US-4716Amazon FBACapri Milk Fresa · KidsDallas, TX$21.99FBA processing
#US-4715Own storefrontCapri Mate Creamer · 2-packChicago, IL$33.98Delivered